Performance Dashboard
Meta Lead Generation & Sales Tracking — Q4 2024
Total Leads (Meta)
1,284
+12.5% vs last month
Cost per Lead (CPL)
$14.20
-4.2% (Budget efficiency)
Qualified Rate
28.4%
+2.1% improvement
Sales Revenue
$42,500
+18.4% target met
Lead Acquisition Trend (Daily)
Source: Meta Ads Manager API
Sales Funnel
New Leads (1,284)
Contacted (1,091)
Qualified (365)
Negotiation (91)
Closed (42)
Conversion Rate (Overall)
3.27%
Recent Lead Activity
| Lead Name | Campaign | Date Ingested | Property Interest | Status | Action |
|---|---|---|---|---|---|
|
Michael Chen
m.chen@email.com
|
Lux Condos - Meta Ads | Oct 12, 2024 | Skyline Residences | New Lead | |
|
Sarah Johnson
sjohnson@web.net
|
Family Homes Retargeting | Oct 11, 2024 | Oakwood Estate | Contacted | |
|
David Rodriguez
david.r@global.co
|
Investment Webinar | Oct 10, 2024 | Harbor View Portfolios | Qualified | |
|
Emma Williams
emma.w@gmail.com
|
Lux Condos - Meta Ads | Oct 08, 2024 | Skyline Residences | Negotiation | |
|
Robert Taylor
rtaylor@prime.com
|
Premium Waterfronts | Oct 05, 2024 | Beachfront Villa 7 | Closed Won |