A comprehensive brand identity system for a delicate and empowering beauty care brand. This project encompasses logo design, brand guidelines, packaging, and digital assets designed to communicate natural beauty and elegance.
Essentials
Velora Essentials is more than just skincare; it's a daily ritual of self-love. The brand targets young women who seek high-quality, natural ingredients without the "clinical" feel. The goal was to create an identity that feels accessible yet luxurious—a "daily essential" that feels like a treat.
The visual language is built on softness and strength. We moved away from aggressive marketing aesthetics to something calmer and more grounded. The design uses plenty of negative space, subtle textures, and a refined color palette to let the product quality speak for itself.
The Velora logo combines a modern serif typeface with a custom ligature to symbolize connection and flow. It is designed to be legible at small sizes (like on ingredient labels) while impactful on large signage.
Primary Logo (Dark & Light Variants)
A comprehensive guide ensures consistency across all touchpoints. We defined a soothing color palette and a typographic system that balances elegance with readability.
Used for headlines and primary brand messaging. Elegant, refined, and trustworthy.
Used for body text, ingredient lists, and functional information. Clean, modern, and highly legible.
Applying the brand system across various media to create a cohesive experience.
The packaging uses a minimal layout with plenty of white space to suggest purity. Texture was key—using matte finishes with spot UV on the logo to create a tactile experience that feels premium in the hand. Every box opening is designed to feel like a gift.