A premium soap packaging concept emphasizing freshness and botanical purity through vibrant illustrations and a clean, modern layout.
Flora wanted to disrupt the crowded soap aisle with packaging that felt alive. They needed a design that visually communicated the scent and freshness of the product before the customer even picked it up.
We moved away from generic "splash" photography and embraced detailed botanical illustrations. Each variant (Rose, Lavender, Jasmine) features custom artwork that wraps around the box, creating a continuous garden effect when stacked on shelves.
Color plays a vital role in scent recognition. We selected a vibrant yet natural color palette where the background hues complement the primary botanical illustration, helping customers quickly identify their preferred fragrance.