A modern reinterpretation of the legendary chocolatier's identity, blending rich heritage with contemporary luxury aesthetics to appeal to a new generation of connoisseurs.
Godiva is a heritage brand synonymous with luxury, but its visual identity felt static in a market full of modern, artisanal bean-to-bar chocolate makers. The challenge was to refresh the brand to feel current while retaining its royal Belgian legacy.
We streamlined the iconic "Lady Godiva" logo, simplifying lines for better digital scalability while keeping the equestrian elegance. The color palette was deepened to a rich cocoa brown and metallic gold, removing dated gradients in favor of flat, premium finishes.
We introduced a new visual element—the "Golden Flow"—a fluid gold texture used across packaging and digital backgrounds. It represents the smooth, melting quality of the chocolate and adds a dynamic, modern layer to the brand's visual language.