05
Marketing & Sponsorship Strategy
Adidas Strategy
- Scale: Sponsors FIFA World Cup & Olympics
- Heritage: Partners with Real Madrid & Man Utd
- Culture: Iconic collaborations (Pharrell, Bad Bunny)
- Tech: Pioneer of Boost and Primeknit technology
Puma Strategy
- Individuals: Neymar, Grealish, Usain Bolt
- Speed: "Forever Faster" brand philosophy
- Style: Youth-centric bold, vibrant campaigns
- Fashion: Collabs with Fenty (Rihanna) & designer labels
06
Strengths & Weaknesses
Adidas Strengths
- Strong global brand recognition
- Innovation in sports technology (Boost, Primeknit)
- Large, established sponsorship network
Puma Strengths
- Strong fashion and lifestyle appeal
- Competitive pricing strategy
- Creative and disruptive marketing
Shared Weakness
Both brands face intense competition from Nike and emerging direct-to-consumer brands that are disrupting the sportswear market.
07
Conclusion
Adidas and Puma started from the same family but became global competitors. One brothers' split birthed two empires that continue to define the sporting landscape.
Adidas leads in global revenue and sponsorship scale, maintaining its status as a performance powerhouse.
Puma excels in fashion-forward and youth-focused branding, carving a unique niche in lifestyle sports.
The rivalry continues. The legacy lives on.