Introduction
Adidas and Puma are two of the biggest sportswear brands in the world. Interestingly, both companies were founded by two brothers in Germany. This report compares their origin, founder story, net worth, business model, marketing strategies, sponsorships, and future vision.
Origin & Founder Story
Both companies started in this small Bavarian town, which remains their headquarters today.
Adolf (Adi) and Rudolf Dassler initially ran a joint company together, achieving early success.
Due to personal and political conflicts, the brothers separated to form competing companies.
Adidas (1949)
Founded by Adolf Dassler. The name is a portmanteau of "Adi" and "Das".
Puma (1948)
Founded by Rudolf Dassler, initially named "Ruda" before becoming Puma.
Brand Comparison Overview
| Feature | Adidas | Puma |
|---|---|---|
| Founded | 1949 | 1948 |
| Founder | Adolf 'Adi' Dassler | Rudolf Dassler |
| Headquarters | Germany | Germany |
| Logo | Three Stripes | Leaping Puma |
| Main Focus | Performance + Lifestyle | Sports + Fashion |
Net Worth & Revenue
The undisputed performance leader.
The fashion-forward challenger.
Adidas holds a massive scale advantage.