USER DEFINITION
TARGET USER
Urban Design Professionals
Ages 28ā40. Conscious of rational aesthetics and long-distance usability.
Clarity over Stimulation
A preference for serene, organized environments rather than over-stimulating digital interfaces.
LIFESTYLE PATTERN
Focused Commuting
High focus, low visual clutter required for weekday transitions.
Modular Mobility
Weekend leisure & social mobility utilizing modular living concepts.
REF-01
REF-02
DESIGN POSITIONING
INTERIOR DESIGN POSITION
Instead of creating a visually dominant digital interior, the project positions the space as a calm structural environment.
The vehicle interior is treated as a spatial platform rather than a technology showcase.
SYSTEMIC LOGIC
Visual Stimulation
Calm Clarity
Digital Dominance
Spatial Structure
Inspired by modular domestic logic rather than literal product translation.
SPATIAL STRATEGY
USER NEED ā DESIGN RESPONSE
Driving Focus
Reduced Screen Dominance
Clear horizontal IP structure prioritizing situational awareness.
Social Flexibility
Modular Seat Configuration
Central structural spine allows for adaptive social arrangements.
Long-distance Comfort
Upright Relaxed Posture
Balanced cushion proportions for extended ergonomic stability.
AXO-01
AXO-02