Innovative packaging solutions that blend form and function to create memorable unboxing experiences for premium brands.
Packaging is the first physical touchpoint between a brand and a customer. My approach to packaging design focuses on storytelling through texture, typography, and structural innovation. This collection showcases various projects ranging from FMCG products to luxury retail.
Each project begins with an analysis of shelf presence and user ergonomics. I combine bold graphics with functional die-lines to ensure the packaging not only looks good but protects the product and is easy to use. Sustainability is also a key consideration, opting for eco-friendly materials whenever possible.
A focus on eco-friendly packaging solutions, utilizing recycled card stock and soy-based inks. The design minimizes waste while maintaining structural integrity and visual appeal.