A complete visual identity overhaul for a sustainable tech company, focusing on organic shapes and a modern, earthy color palette.
EcoSphere needed to pivot from a generic tech aesthetic to something that communicated their core mission: sustainability through innovation. The challenge was to balance "tech" (clean, precise, modern) with "eco" (organic, warm, natural) without falling into clichés like leaf icons or purely green palettes.
We developed a visual language based on "Organic Tech". The logo combines a perfect geometric circle with a flowing, organic wave, symbolizing the harmony between engineered solutions and the natural world. The color palette pairs deep slate and charcoal with vibrant cyan and organic moss green.
The packaging design utilizes recycled materials and soy-based inks. The minimalist layout reduces ink usage while maximizing shelf impact through strong typography and negative space.